By Emmie V. Abadilla
BANGKOK – AirAsia yesterday (Aug. 9) unveiled a new “Sustainable ASEAN” livery on its newest Airbus A320 in conjunction with ASEAN Day celebrations in Bangkok, Thailand.
Alongside the ASEAN Chairmanship logo, the special livery features the best of ASEAN tourism icons to advance AirAsia’s sustainability partnership with member nations and create a globally recognized ASEAN brand.
“As a truly ASEAN airline, we’re thrilled to showcase what makes our home special on one of our aircraft,” according to AirAsia Group CEO Tony Fernandes.
The new livery launch also supports the airline’s ongoing commitment to sustainability, he underscored.
“It’s a beautiful, courageous artwork and we hope it catches people’s eye and sparks a conversation about the benefits and impact sustainable travel has on 650 million people who call ASEAN home.”
AirAsia has long championed ASEAN integration through continued support of the ASEAN Open Skies Policy meant to increase regional and domestic connectivity, as well as trade.
Thailand is the chairman of ASEAN in 2019.
AirAsia’s sustainability efforts include guest education, carbon reduction and waste management, the collection and separation of recyclable items on board and community-based tourism programmes such as JourneyD.
The Airbus A320 aircraft with registration number 9M-AJW will be based in Malaysia, where it will fly to more than 50 destinations in all 10 ASEAN member nations from Kuala Lumpur.
AirAsia will also launch the livery on an Airbus A320 based in Bangkok later this year.
As part of the celebration, AirAsia is offering promotional all-in members fares to discover the best of Asean from Clark, Cagayan de Oro, Cebu, and Manila from P790 one way.