A limited supply of clothes and shoes from Beyoncé Knowles-Carter’s new Ivy Park x Adidas retail line dropped at noon on Friday – hours ahead of its scheduled Saturday release date – and started a social media frenzy. The #IvyParkXAdidas hashtag made it to at least #3 on Twitter’s top 10 trending topics in the United States during the day.
Videos of the “Spirit” singer strutting, vogue-ing, twirling, twerking, jerking, and dropping it like it’s hot in maroon, orange and white Ivy Park tops, hats, shoes, hoodies, and windbreaker pants – some accented with Adidas’ signature three stripes – were posted on her Instagram story.
“She’s literally the cutest! #ivyparkxadidas #adidasxIVYPARK,” one fan account tweeted along with a video of Beyoncé dancing in her new clothes.
Beyoncé’s face was plastered all over Adidas’ website during the afternoon. A button click on the homepage took users to a page explaining the rules for a chance to be one of the first to obtain Ivy Park apparel.
“This is a limited release,” a pop-up message stated. “You’re in line for the new adidas x IVY PARK collection. Please wait for your chance to shop. Make sure you know which items you’re interested in – we’re expecting to sell out quickly.”
“We’re almost ready to launch adidas x IVY PARK – final preparations are being made to ensure the drop is fair and bot free,” the message read.
Some fans reported on social media they had struggled to purchase the gear on Adidas’ website. A lucky few managed to get through.