| Lyna Mohamad |
FIRST opening its doors back in 2001, The Coffee Bean Brunei celebrated its 18th anniversary at its latest branch at the OneCity Shopping Centre, Jalan Utama Salambigar yesterday.
The popular American coffee franchise first made it presence with its first branch at The Centrepoint, Gadong, and since then have grown and opened 14 branches across the Sultanate.
From just one cafe at the heart of Gadong, The Coffee Bean Brunei has continued to improve and evolve, opening up more branches which includes gourmet focus outlets, three in house cafes, a food truck as well as an ever growing workforce of more than 300 where 80 per cent are locals, according to General Manager of PAR Food & Beverage Sdn Bhd Art Terrado.
“And today we are taking another step forward, as we introduce to you our The Coffee Bean Membership Card,” said the general manager adding that the membership card is the company’s way of showing its appreciation to customers for their support throughout the years.
This membership card, provides customers the convenience of cashless payment solution called ‘E-Usin’ as well as rewards in the form of discounts, invitation to events and tasting events.
Managing Director of The Coffee Bean Brunei Yang Amat Mulia Pengiran Anak Abdul Mun’im Pengiran Anak Tahiruddin was the guest of honour during the event. He commemorated the event with a cake-cutting as well as receiving the first membership card handed over by Mobility One Director Haji Zaim bin Dato Paduka Haji Sabtu.
Yesterday’s launch of the membership card also marked the partnership between PAR Food & Beverage Sdn Bhd and Mobility One with the introduction of ‘E-Usin’.
The ceremony began with recitation of Surah Al-Fatihah and Doa Selamat read by Haji Hazman bin Haji Kamis followed with the remarks by Art Terrado.
A video presentation and introduction of the new The Coffee Bean membership card followed suit prior to the cake-cutting and launch of the membership card.
The Coffee Bean Brunei is also having promotions to mark the anniversary.
For today, customers can enjoy 18 per cent off at outlets at Brunei Shell Petroleum, Brunei LNG and Ministry of Finance and Economy from 9am until closing while other stores will have 18 per cent off from 4pm onwards. Discount are not available for promotional items. Those born on August 10 will also be able to get small size Berry’d Treasure Ice Blended at all outlets for free today.
Starting today until September 9, there is a pizza and pasta combo promotion at gourmet outlets at Times Square, Supa Save Mata-Mata, Supa Save Seria and OneCity. There will also be discount off selected ice blended drinks on various days.