Tongcheng-Elong and Mafengwo team up to create one-stop
travel experience 1
Ctrip-backed Tongcheng-Elong, an online travel agent, has teamed with travel website Mafengwo on Monday to create a one-stop travel experience in a bid to improve online travel planning amid a growing tourism market in China. 

Their cooperation will maximize the companies’ respective advantages, not only allowing users to enjoy higher quality travel services on the road, but also to bring more colorful content and destination experience to users, Ma Heping, CEO of Tongcheng-Elong, said at a press conference in Beijing. 

Mafengwo CEO Chen Gang said it will provide more smart and convenient services through its WeChat mini program. 

In a joint report released by the two companies on Monday, the convenience brought by mobile transactions has prompted consumers to gradually shift from “price-driven” to “service-driven” travel planning.

“One-stop” consumption has become mainstream and modern travelers prefer sharing their experiences and learning from those of others, with 95 percent of visitors browsing travel content before their trips and 60.8 percent of users sharing their travel experiences in the past year, the report said. 

Mobile Internet has also brought about a new wave of travel transactions. The report said more than 90 percent of transactions now occur on mobile devices or applications.

The newly listed Tongcheng-Elong said in its first fiscal report that its number of monthly active users stood at 199 million, up 22 percent from the same period last year, and monthly paying users reached 23 million, marking growth of 36.7 percent year-on-year.